Ms. Gower is known for her extraordinary attention to strategy, agile execution, and business growth return on investment. She is the CEO of The Market Ninja, a marketing and strategy firm, and the CMO of Xapa.com. She is the CEO of Xapa, a software startup that uses gamified training settings and dynamic digital learning technologies to support personal enrichment and soft skills development.
Ms. Gower enables small to mid-size businesses with affordable marketing options ranging from targeted tools to full-service strategy and implementation advice as the creator of Market Ninja, a boutique marketing and consulting firm. Her strong portfolio includes creating brand strategies and worldwide communications for well-known companies including HealthTrackRx, RDE LLC, Perkins Coie Privacy Law, and NxtWork. Ms. Gower made a substantial contribution to the marketing achievements of GE, NBC Universal, and Classic Party Rentals during her earlier leadership roles in these companies.
Ms. Gower has a broad range of expertise in public relations, brand storytelling, and all aspects of marketing strategy. Ms. Gower brings to BullseyeEngagement her experience in creating powerful brand messaging, creating content marketing strategies, and creating effective growth funnels. She will offer valuable perspectives on current consumer and audience trends as well as practical advice on successful strategies in the digital sphere. She will also provide the business with guidance on how to collaborate seamlessly across various marketing and communications projects.
Ms. Gower enthusiastically expressed her excitement at being included to the advisory board of BullseyeEngagement. For HR directors, the product options are revolutionary. He was thrilled to put my experience in marketing to work enhancing the brand and significantly advancing our general expansion.
Betty will complement the backgrounds and array of skills provided by our other board members, and her advice will guide us to better expose Bullseye to a wider audience, said Adeel Zaidi, Founder & CEO of BullseyeEngagement. We are thrilled to take use of her evident abilities and prior experiences as she helps us position our software services as a viable platform for medium-sized and bigger enterprises.
Bullseye received encouragement and compliments from Dominique Shelton Leipzig, co-founder and co-CEO of NxtWork and partner at Mayer Brown specializing on cybersecurity and data privacy. Ms. Shelton Leipzig exclaimed, They are overjoyed that one of our founding members has been appointed to the Bullseye board. Betty is a fantastic representation of NxtWork’s membership, and the organization is dedicated to building a bench of exceptional, diverse candidates for boards. That Bullseye has her is a blessing.
Betty Gower is an exceptional corporate executive with outstanding business acumen, extensive experience across a range of industries, and high emotional intelligence, said Christine Heckart, CEO of Xapa. She will be a fantastic addition to BullseyeEngagement’s board.
Leading supplier of cloud-based software for human capital management, BullseyeEngagement encourages a mentoring and coaching culture to boost employee engagement. The platform developed by Bullseye enhances current ERP systems and focuses on a number of HR issues, such as OKRs (objectives and key results), cross-functional team collaboration, pay planning, employee-directed career pathing, ethics lifeline, leadership dashboards, engagement with the remote workforce, employee retention, and strategic workforce planning.
