Dena Singleton has been named Chief Human Resources Officer at Trax, a major global provider of computer vision technologies and analytics for retail (CHRO).
Singleton will supervise Trax’s people strategy, which includes operations, recruitment, learning and development, and diversity and inclusion efforts, and will play a critical role in the company’s growth.
Dena has over a decade of experience working in the technology business, including a decade at Microsoft and most recently as the VP of People at Porch (Nasdaq: PRCH), which became a publicly traded company in December 2020.
Dena has also worked for Starbucks and PepsiCo as an HR leader.
Trax’s purpose is to empower businesses and retailers to use digital technology to create the greatest possible shopping experiences.
Consumers using Trax’s retail platform can always know what’s going on on the shelf, in every store, so they can focus on what they do best: delighting customers.
Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions are used at scale by many of the world’s leading CPG businesses and retailers to generate good shopper experiences and uncover revenue potential at all points of sale.
Trax continues to lead the industry in innovation and quality via the development of innovative technologies and autonomous data collection methods, as pioneers in computer vision.
Trax is a multinational firm having offices in the United States, Singapore, and Israel.
