Ms. Schulman will be in charge of creating fresh, innovative options for advertisers to engage with Nexstar’s local and national audiences, as well as driving demand in this recently established role. In addition to managing the sales intelligence business unit, Ms. Schulman will spearhead Nexstar Advertising’s integrated marketing initiatives. She will be stationed in New York City and report to Michael Strober, the Executive Vice President and Chief Revenue Officer of Nexstar.
Mr. Strober expressed his excitement about Stacey joining the leadership team and her strategic vision and enthusiasm for marketing and research coming to Nexstar Advertising. Her background in media research and her ability to develop cutting-edge marketing plans will be invaluable in expanding our platforms and improving our client-focused sales prospects.
Ms. Schulman is a thought-leader and award-winning marketing strategist with over 25 years of experience in the media. She was the Chief Marketing Officer at Katz Media Group, where she led the marketing and research teams for the Katz Radio and Television divisions. She has held executive positions at some of the most well-known media businesses in the business. She also held senior executive positions with the Television Bureau of Advertising, Interpublic Group, and Turner Broadcasting. Since starting her work at CBS Television, Ms. Schulman has developed a strong reputation in print, radio, cable, digital, and broadcast television for data-driven marketing strategies.
Ms. Schulman made the following statement regarding her appointment that Nexstar has built an incredible portfolio of local, national, and digital assets. He was eager to contribute to this forward-thinking team in order to fully realize the potential of involving audiences at the nexus of community and content.
A prominent diversified media firm, Nexstar Media Group, Inc. creates and disseminates over 300,000 hours of programming a year on its television and internet platforms, featuring captivating local and national news, sports, and entertainment content. Top network affiliates make up America’s largest local broadcasting organization, Nexstar, which has 200 owned or partner stations in 116 U.S. areas that reach 212 million people. The CW, America’s fifth major broadcast network, NewsNation, the country’s fastest-growing national cable news network, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership position in TV Food Network are among Nexstar’s national television businesses. The Hill and NewsNationNow.com, the websites of the company’s local TV stations, are among the Top 10 digital news and information properties in the United States.
