Coiffe completed the international development team and is a tremendous complement to Dataiads’ team with over 18 years of industry expertise, having held positions at large organizations like Google and Triplelift.
With 50 contracts signed in less than 18 months and 5 million euros in seed capital raised, the company has demonstrated remarkable success in the French market. In addition to joining a strong global sales team that serves the European market, Coiffe concentrates on internationally significant French markets, such as Luxury and Beauty & Health, to address issues that e-retailers encounter, such as poor performance on Product Detail Pages (PDPs) and high bounce rates from AI-generated advertising campaigns.
With its SaaS platform, Dataiads hopes to transform the post-click experience by producing hyper-personalized landing pages that dramatically increase conversion and decrease bounce rates. This strategy has already shown an average 15% increase in Return On Ad Spend (ROAS), changing the benchmarks for profitability in digital advertising.
The CEO of Dataiads, Raphaël Grandemange, highlighted the critical time for the business as it seeks to revolutionize digital advertising efficiency in Europe. He emphasized that Coiffe’s in-depth understanding of the technology sector and business development know-how were essential to propelling Dataiads’ growth and influence throughout Europe.
Coiffe was excited to join Dataiads, pointing out that the company could help e-commerce businesses recover from the value lost to advertising automation and use Smart PDPs for performance and scalability. His appointment is anticipated to augment Dataiads’ capacities and reshape the European digital advertising scene, underscoring the organization’s dedication to novelty and superiority in the digital domain.
Founded in September 2021 by Raphaël Grandemange, Benjamin Cozon, and Thibault de Broissia, Dataiads provides a SaaS solution that leverages AI-driven technology to generate customized E-commerce Landing Pages for advertising campaigns, tailored to each marketing environment. This helps digital and marketing managers optimize their ROAS by about 15%, reducing bounce rates and increasing conversions. The organization has provided support to more than fifty customers in 17 foreign countries, including well-known brands like LVMH, Group SEB, and Decathlon.
