With its Customer Communications Cloud, Sinch AB (publ) enables meaningful discussions between businesses and their customers

Today, the company announced the appointment of Wendy Johnstone as Executive Vice President APAC and a member of the Sinch Global Leadership Team.

With more than 25 years of experience in the technology and SaaS sectors throughout EMEA and APAC, Wendy brings a wealth of knowledge and a successful track record. She comes to Sinch from Zendesk, where she served as Senior Vice President for Japan and Asia Pacific.

With great pleasure, he welcomed Wendy Johnstone to the position of Executive Vice President for the Asia-Pacific area. Wendy will play a key role in driving our strategic initiatives throughout the Asia-Pacific region, seizing new possibilities, and cultivating enduring bonds with clients, partners, and staff members. Laurinda Pang, CEO of Sinch, says, We are confident in Wendy’s ability to drive innovation, align teams cross-functionally, enhance operational efficiency, and achieve accelerated growth in this dynamic and diverse market because of her strategic vision combined with empathetic and courageous leadership.

Damien Tabor, who has held this role temporarily, will be replaced by Wendy Johnstone, who will stay on as Sinch APAC’s Chief Financial Officer. Wendy will start working at Sinch on February 23. She is stationed in Singapore.

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