With effect from February 12, 2024, Bracken Darrell, President and CEO of VF Corporation, has been appointed to the board of directors of Sonos, Inc.

We are thrilled to have Bracken join the Board given his exceptional track record of growing top-tier product firms and his extensive knowledge of our industry. Julius Genachowski, Chair of the Sonos Board, stated, We’re excited about the value he can add as Sonos continues its journey to become the world’s leading sound experience company.

Bracken has a lengthy history and a solid track record in brand management, product creation, and company leadership. Bracken was the President and CEO of Logitech International for more than ten years before joining VF Corporation. He pushed expansion into more than 20 new product categories, more than doubled revenue, and produced a tenfold rise in market value by making product innovation and design core components of the company’s strategy. He held executive positions at prestigious businesses like Procter & Gamble, Whirlpool Corporation, and General Electric before joining Logitech.

He is a huge admirer of excellent design and performance, thus he is thrilled to be joining Sonos. He has long admired Sonos and been a fan of their experiences and goods. Bracken Darrell expressed his eagerness to assist the organization on its journey towards expansion and a bigger footprint.

One of the top brands for sound experiences in the globe is Sonos. Being the pioneer of wireless home audio in multiple rooms, Sonos’s invention makes music more accessible and customizable for everyone, enabling them to enjoy their favorite music whenever and wherever they choose. Sonos is renowned for providing an unmatched sound quality, a sophisticated design aesthetic, ease of use, and an open platform that allows anybody to access a wide variety of audio material. Santa Barbara, California serves as the home base for Sonos.

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