In an effort to consistently improve its core competencies, SMX (Security Matters) PLC, an inventive business that specializes in digitizing tangible items to promote a closed-loop and circular economy, today announced the appointment of Ms. Ofira Bar as its Chief Financial Officer. With effect from March 1, 2024, Ms. Bar, a seasoned finance executive with 20 years of experience, will take over as the company’s CFO in place of Limor Moshe Lotker. She will answer directly to the CEO of the company, Haggai Alon.
Ms. Bar will be in charge of all aspects of the company’s international finance, including tax, investor relations, and financial planning and analysis. Her hiring into the team is a testament to the company’s dedication to strengthening its key competencies.
They are thrilled that Ms. Bar has joined our leadership group and will be assisting in the development of vital infrastructure required to support our upcoming commercialization initiatives. We also wish to express our gratitude to Ms. Moshe Lotker for her numerous past contributions and our best wishes for her future undertakings.
SMX combines computer science, physics, and chemistry to imbue materials with memory and foster an environment of openness and confidence across several sectors. In order to address manufacturing challenges and ESG goals while maintaining sustainable growth, the company’s nearly 100 patents support unique marking, measuring, and tracking technologies that enable clients to seamlessly deploy transparency at all levels of development and provide all stakeholders with a complete provenance of material composition and history, from virgin material to recycled. Consequently, businesses may better fulfill their ESG obligations and make the shift to a low-carbon economy with the aid of SMX’s solutions.
